. OTHER TIPS

Though the tag will be your best resource, especially until your eye is trained to what each wash should look like, for which Keine Chance den Fakes! will be your best resource, the following are often characteristics of fake:

• POCKET LINING – The pocket lining is solid white on older pairs, and has subtle vertical striping on newer ones. Either way, the pocket lining should NOT be thin like tissue paper

• RIVETS/BUTTONS – should be stamped with a 7 on the back. The rivets should never be raised/nippled or depressed on the inside surface, nor should the seven ever appear black/darkened.

• HANGTAGS - Hangtags can sometimes be a big giveaway to a fake, however first realize that there are multiple types of real hangtags that have been used over the years. First is the standard hangtag. This tag consists of a thick lightly waxy paper, with subtle vertical corrugation, with the following front and back

The tag should not be heavily shiny, nor should it be matte, or flat without ridges, or thick and rigid looking like cardboard. Here are fake tags with a thick cardboardy look, and/or no corrugations (and a weird wrong looking string attacher on the last one):

OTHER IMPORTANT POINTS: Remember that Seven For All Mankind is NOT the same company or designers or affiliated in any way with Seven7. They do bear some similar markings and the obviously confusing name, which has resulted in much legal turmoil between the two.

Seven7's are sold at Lane Bryant and Express among a few other locations, at much lower retail prices than 7FAM. 7FAM is sold at Nordstrom, Saks, Neimans, etc. for well over $100 (above $200 for the more ornate styles). A seller can say "Authentic Seven7" and be telling the absolute truth in their listing, but they AREN'T authentic 7FAM. Similarly, many sellers WILL claim that the item is 7FAM when it is really Seven7. Learn the ropes of Seven (tags, logos, etc) and you will not fall into this trap.