New Tag for Seven For All Mankind

New for summer/fall 2007 brown main tag with white piping on the sides. Note that the font and printing are still IDENTICAL to the old tag, but the size tag is now WHITE and has a new font, the 3's on the new brown tag/white size tag combo are NOT FLAT AT THE TOP, they are now rounded.

Seven authenticity Tag Format

Seven For All Mankind

Seven authenticity

There are many features of Sevens that can be used to determine authenticity. The most telling characteristic is generally the tag, which is why savvy Seven Shoppers will ask for a photo of it when evaluating a pair. The fakers just never seem to get anywhere close to right on this, and there are a number of common mistakes.

THE TAG FORMAT

On a real pair of Sevens, the tags come in the following order. There are a few variants to these:
Top: Small burgundy red tag with the size on it. Old pairs may NOT have this tag, and will have the size printed on the main white tag, or may also have a white size tag. Here is an example of an old pair with the original pocket lining logo too:

Middle: Yellow main tag with 7 For all Mankind logo, style number, fabric content, “Made in U.S.A. OF IMPORTED FABRIC”, CUT #, “SEE CARE ON REVERSE”. Older pairs will also say “By Jerome Dahan.”

Seven For All Mankind Pocket Design

Seven For All Mankind

Seven For All Mankind

The basics: How do you determine authenticity of Sevens

Before jumping to the finer points of eyeing the jeans, the following warning signs will help you even if you don’t have the eye for picking out the reals yet. I do recommend though that if you have the ability in your area, go to a store that carries Sevens and inspect the washes, distressing, and tags closely so that you get an idea of what you are trying to match!

1) Cut number – The cut number on Sevens is a batch number, like today’s batch might be numbered 709101, tomorrow’s 709102, etc. There are only a handful of jeans (maybe a few hundred) made with each cut number. When counterfeiters get ahold of a pair to fake, they will take a real cut number and produce mass quantities of their jeans with it. After all, they are trying to make cheap junk… keeping costs cheap means not wasting resources changing the cut numbers constantly! As a result, now the market starts to see floods of jeans with the same cut number. These are known as “common fake cut numbers.” When these are identified, they are posted to the following website maintained by a super-cool chick named Bianca, and hence often referred to here as “Bianca’s Site” – Keine Chance den Fakes! . Bookmark this page. This is your bible. It is in German, and you will need to translate it at babelfish.altavista.com or google translator if you want to read the text, but even without translating or speaking German you can scan the list of numbers there for the one on the pair you’re looking at. If it’s on there, there’s a 99.9% chance that it’s fake. There ARE real pairs with those numbers, but they are like needles in a haystack. There ARE fake pairs that do NOT have one of the numbers on the list, so just because it is not on there does not guarantee it is real, but this is still a great starting point.

• The other way to research the cut number is to do an eBay search for the number, check off to search by title and description, and see how many pop up. If more than 3 pairs come up with that cut number, it is a warning sign

• If a seller is selling multiples of the exact same pair, and all have the same cut number – warning sign

2) Item location

• Avoid items from sellers located in Turkey, China, Phillipines, Hong Kong, Bulgaria, any other obscure country. These are all counterfeiting hubs where there are no repercussions to this type of activity.

3) Seller Red Flags

• Seller is selling a ton of Sevens, especially hard to find ones, like for instance 30 pairs of various crystal styles

• Seller is selling many pairs of brand new with tags jeans at dirt cheap buy-it-nows. Remember, if it seems too good to be true, it is. NWT jeans cannot be profited on at $40 a pop.

• Run a forum search for your potential seller’s ID. If any threads come up, read them… there are probably mentions of any major known fake seller, or any seller with a reputation for any other sketchy behavior, as well as known authentic sellers.

Rock&Republic - Button Rivet

1. The Rivets:

• Should always be flat. Fakes often have raised rivets.

• They should not shine a lot. They have more of a dull look to them

• The backs should always be engraved with back-to-back Rs or a swirly symbol

2. The Buttons: Basically, the same deal as the rivets. SEE ABOVE

• This will always be engraved with Rock & Republic raised.

• Real R&R buttons are dull in appearance & have no shine to them.

• The backs should always be engraved with the back-to-back Rs or a swirl symbol

Real - Evisu

Now we will take a look at the same pair of EVISU jeans and these are REAL. Also take a look at the EVISU patch the 1 above looks greenish color and muddy i cannot tell whats on it cause these overseas fake sellers do not provide pictures of fakes close ups. The reason for that is so you ( the buyer ) wont be able to tell if the jeans are fakes from close ups. Meaning if they wont show you the close up of the patches and the salvage people will think they are getting a great deal when in reality they are getting ripped off and robbed.

fake - Evisu

This is the 2008 model unfortunately this is the horrible fake.

Number 1. Take a look at the EVISU patch on the upper right corner. It should no be green color. Number 2. Now take a look at the red tag in the middle of the both EVISU pockets. ( It should not be there ) definitely FAKES. Number 3. take a look at the EVISU logo on the right pocket see how the the EVISU logo crosses over the double stitching of the right back pocket it SHOULD NOT if you take a look at the authentic jeans below the fake you can see the EVISU logo have to cross over 1 set of stitches NOT BOTH. Of cause if you aren't an expert in EVISU it would be very difficult for someone to tell these minute details.